information from Highline Public Schools

This fall, the communities of Chinook Middle School and Tyee High School of Highline Public Schools selected new mascots. This spring, they’ll work to design new school logos representing the Tyee Titans and the Chinook Dragons. 

Interested in working on this project? Highline is seeking a graphic designer to give life to these new mascots. Read about the scope, deliverables and requirements and submit interest by March 11.

Highline’s goal is to have new logos selected by the end of the school year. School committees composed of staff and students will steer the process. Students, staff, alumni and families will have an opportunity to be part of the process via input surveys and events.

The new mascots were prompted by a state law requiring schools to change mascots, logos, or team names that used Native names, symbols or images.

Read more about the logo project on Highline’s website. Graphic designers can submit an application of interest online.

We are creating these new mascots in compliance with a new state law prohibiting schools from using Native names, symbols, or images as mascots, logos, or team names. The law reflects many years of advocacy by tribes in Washington state. 

Our goal is to share new logos with our community by the end of the school year. Below is an outline of the process and deliverables. 

All imagery will become the sole property of Highline Public Schools. 

Timeline

• Proposals due March 11, 2022
• Highline review March 15, 2022
• Proposal awarded March 15, 2022
• All final work products are due June 1, 2022

Process

A committee of students, staff and other stakeholders will be steering the design direction and responding to community input and feedback. We anticipate seeing several initial concepts of ideas for the committee to weigh in on and rounds of revisions to finalize the mascot.

Budget

Proposals may offer a fixed rate or hourly rate, as long as charges are clearly explained and the estimated cost will not exceed the project budget. Any per-hour rates over the initial proposal must be included.

Qualifications 

Please include a short biography/biographies of key designer(s) or artists and their qualifications with your submission. All submissions must include a portfolio of logo or graphic samples. Please mention any experience with branding projects and/or projects in the public sector. 

Highline Public Schools encourages the participation of Native American artists in this invitation to submit interest. 

Scope

Initial logo concepts to be presented for consideration after the awarding of the contract should include logo/mascot designs that:

• Reflect each school’s current identity, past and community,
• Reference or include current school colors,
  • Tyee Burgundy: Hex #b30615
  • Tyee Gold: Hex #d99500
  • Chinook Black: Hex #000000
  • Chinook Red: Hex ​​#A60012
• Has a logo mark in addition to a wordmark,
• Tyee logo should complement the existing athletic logo,
• Refrain from using imagery referencing a specific gender or ethnicity, 
• Is compliant with WCAG 2.1 accessibility standards,
• Connect to our district’s equity commitments and Tribal Sovereignty curriculum, 
• Is clean, crisp and modern.

Deliverables

Final logo files must be delivered in EPS, JPG, PNG, and TIF formats with the following variations:

• Standard color logo for use on white/light backgrounds (transparent background),
• Standard white logo for use on dark backgrounds (if necessary for the design),
• Standard grayscale logo for use on light backgrounds (if necessary for the design),
• Horizontal and vertical variations (if necessary for the design),
• Graphic-only images without the name of the school, if applicable

A branding document that clearly identifies:

• All colors used in the logo design, including HEX color, RGB color, CMYK color, and PMS Pantone Swatch,
• Brief guidelines on proper and improper logo usage

Additional brand identity elements should also be included in the branding document and delivered as digital files where possible:

• Selection of fonts 
• Selected fonts need to be commonly available across all platforms and browsers
• Headline, subhead, body copy
• Recommended point size