Approximately 50 Ballard business owners came together June 2 to listen to the pitch for Tuesdays in Ballard and share ideas about how to boost business in the neighborhood.

The Tuesdays in Ballard Task Force is planning a summer-long campaign designed to entice people from around Seattle to come to the neighborhood to "eat, drink, shop and play" on Tuesdays.

"We need to create a new identity for ourselves," said Inez Gray, task force member and owner of Habitude. "We have to rebrand ourselves. We have to reinvent what Ballard is."

A show of hands by the business owners showed a majority were interested in getting involved with Tuesdays in Ballard.

The task force plans to have maps, posters and a concentrated advertising effort as part of the campaign. Businesses can get involved at three different levels, depending on how much money they are willing to put into the campaign.

Angela Rae, owner of Kick It Boutique and member of the task force, said she wants Tuesdays in Ballard to stand out from the rest of the week through creative events, not just a handful of discounts.

"This is not about doing a community-wide sale," she said. "It's about promoting our businesses."

Laura Buzard, owner of Laura Bee Designs, suggested giving out free ice cream or popsicles to shoppers on Tuesdays. Jason Hughes, owner of Sonic Boom Records, suggested staying open later on Tuesdays, and Mark Ball from Snoose Junction Pizzeria suggested some sort of scavenger hunt.

Rae said she appreciated all the creative ideas that were being thrown around.

"We can't just put out a bowl of lollipops and call it good," she said.

The Tuesdays in Ballard campaign is set to kick off June 23 and runs until Sept. 15.

Gray said if Tuesdays in Ballard is successful, the task force will work on further campaigns, such as Holidays in Ballard, in the future.