Asher Anson

2038 N.W. Market St.

Hours: Tues - Thurs: 11 a.m. to 8 p.m.; Fri and Sat: 11 a.m. to 9 p.m.; Sunday: 1 to 7 p.m.; closed on Mondays

206-789-1687

Ballard gets a push further toward contemporary with Asher Anson, a new retail store for casual, yet fashionable, clothing and accessories.

"We sell both men and women's casual, comfortable apparel; something Seattleites can wear," said co-owner Jerry Morris.

Morris and his brother-in-law Matt Lawrence chose to open the store in Ballard because they like the sense of community and small town feel that Ballard has to offer.

For the three months the store has been open, business has been good, despite the dwindling economy.

"We really can't complain (...) the customers and community have been great,"said Morris.