Prudential Northwest Realty is combining its two West Seattle offices into the Jefferson Square location, due to changes in the economy and the real estate industry, according to Chris Pauling, president of the company.

The Admiral office, located at 3221 California Av. S.W., will close.

"Locally the real estate industry has seen a significant drop in sales," said Pauling. "The good news for our firm is that even though there are fewer homes being sold in West Seattle, our share of the shrinking market is growing. More people are choosing to use Prudential to represent them in West Seattle than any other West Seattle office. This is reassuring to us as we have made significant investments in the marketing we do (to) promote our client's homes."

Pauling said he wants to "reassure" the community that the company is strong and making adjustments to insure they remain that way.

"Frankly, we looked at what expenses we wanted to adjust and concluded that brick and mortar was not as good an investment as marketing, specifically all of the agreements that we have with the numerous web sites where we publish advertising for all of our client's homes. Of course change is always difficult and change that is thrust upon us is more difficult than change we initiate ourselves."

The newly combined office, at 4799 42nd Ave. S.W., Suite 600, will be led by Don Bereiter.

Quotes from Prudential's press release explaining the change:

Craig Roberts, 33 year Veteran of Prudential Northwest Realty:

"It's about time. The combining of the two West Seattle offices has been anxiously anticipated for many years. The opportunity to combine these two powerhouse offices into one location will not only provide our clients with a central location to meet but the energy that will result in this combination of our enthusiastic and dedicated sales people will create a warm and living atmosphere for our clients and keep our sales people focused on delivering the highest level of service and customer satisfaction."

Shari Kruse, Sales Manager and Associated Broker:

"We are so excited! It's the best location in West Seattle and with our combined offices we will be a force to reckon with. I can't tell you how excited I am about our new location and office. The strength of 130 Prudential Northwest Realty Realtors all working together will be a huge asset for buyers and sellers in West Seattle. I think this move is brilliant. As one united team we will be able to offer Buyers and Sellers absolutely unbeatable service. The energy in this office is already exceptional. I believe that our ability to provide the best possible service for buyers and sellers will be greatly enhanced by our move. Look out West Seattle! Prudential Northwest Realty is on the move and we want to move you!