The West Seattle Golf Course is receiving a Customer Loyalty Award from the National Golf Foundation (NGF) in its 8th annual presentation of the awards. NGF will present the awards at the Golf Industry Show in San Diego, Calif., on February 10-11, 2010.
Customer Loyalty Awards are based on surveys fielded through NGF's Voice of Golfer Program to honor facilities with the highest customer loyalty scores and most improved facilities, as well as multi-course operators.

The Voice of Customer Operating Model (VOCOM) NGF uses enables facilities to analyze and monitor customer preferences, which in turn enables operators to provide better service.

West Seattle Golf was recognized in the “Value Category” of courses where rounds cost $40 or less, and was runner-up to Lake Spanaway Golf Course in Tacoma, also managed by Premier Golf.

"Given that rounds played are flat and competition is fierce, many golf course operators are fighting back with ways to earn greater customer loyalty and higher wallet share," says Ben Fowler who heads up NGF's Voice of Golfer Program. "The operators we are recognizing this year are among the many who are succeeding despite the current economic environment."

“We are very proud of this award,” said Bill Schickler, President of Premier Golf Centers, LLC, which operates Seattle’s courses at Jefferson Park, Jackson Park, West Seattle, and Interbay. “It is recognition of the successful partnership we have established with the City of Seattle Department of Parks and Recreation, and the combined efforts of the Parks Department and Premier Golf staffs, working together to provide outstanding course conditions and customer service to Seattle golfers.”