Take Two #88: McDonald's promotes Minimum Wage Budget – PR Failure
By Kyra-lin Hom
First there was McDonald's. Then there was the McNugget. Now there is the McBudget.
Have you heard of it yet? In response to the fast food workers' strike (“D15”) – protesting the unlivable minimum wage and asking for $15/hr pay – McDonald's published a budget guide. That's right. Instead of negotiating with their workers on a platform of mutual adulthood, McDonald's created a pamphlet. They didn't even print it out! It's available for download from their website http://www.practicalmoneyskills.com free just to show how much they care.
But a big company not really caring about the little people who, you know, just so happen to be the building blocks of its labor force isn't headline news. So what's the hubbub? The actual proposed budget itself. In an effort to prove that the minimum wage McDonald's pays its workers is livable, practicalmoneyskills provides a recommended budget breakdown full of helpful advice such as, “[F]igure out your Daily Spending Money Goal by dividing your Monthly Spending Money by 30
