Russell Wilson and Ciara paid a video visit to Denny Middle School to talk about financial education
information from Goalsetter
Seattle Seahawks Quarterback and NFL superstar Russell Wilson together with his wife Ciara Wilson surprised students at Denny International Middle School in Seattle, WA with starter savings accounts while "dropping jewels" of wisdom about the importance of financial education.
The event was done as part of a Financial Literacy Month initiative with fintech app Goalsetter.
During their visit, the Wilsons shared with the class how they have invested their money to make sure it is working for them, how it has helped them to secure financial stability and build generational wealth for their family, and the importance of starting early on savings and investing so our youth can become owners instead of consumers.
At the end of the visit, the Wilsons surprised more than 900 Denny students with a starter Goalsetter savings account with a seed amount of $40.00 to get them on track to a path of financial freedom.
The visit took place via a surprise Microsoft Teams visit with the students during a financial education lesson plan led by Goalsetter CEO Tanya Van Court.
This event was done in partnership with an organization-wide effort between the NFL Player's Association and Goalsetter, led nationwide by Houston Texans Safety Mike Thomas and the NFL Players Association.
A study released in 2017 showed that Black and Hispanic communities were on track to have zero net worth by 2053 and 2073, respectively. The impact of the pandemic on these communities has likely accelerated this timeline. By not educating communities about the importance of financial literacy, we will be on the fast track to squandering the massive buying power and economic impact these communities represent.
Kids who have savings accounts in their names are 6X more likely to go to collegeand 4X more likely to own stocks by the time they are young adults. We have an opportunity to prepare our children for a lifetime of financial freedom if we reach them early and teach them in a way that they can relate to.
Goalsetter teaches kids savings habits early by letting them save for goals they care about, and also pairs that with engaging financial education. The app includes fun quizzes that are based on popular culture, so kids are excited about learning financial literacy in a way that they have never been drawn to before.