As holiday shopping season ramps up, West Seattle’s small businesses are preparing for one of the most important days of the year: Small Business Saturday November 29. For merchants in the West Seattle Junction and across the peninsula, the event is more than a shopping holiday, it can be a lifeline.

Why It Matters

• Economic impact: Small Business Saturday encourages residents to spend locally, keeping dollars circulating within the community. Studies show that for every $100 spent at a local business, about $68 stays in the local economy, compared to just $43 when spent at a national chain.

• Recovery support: After years of pandemic disruptions, inflation pressures, and ongoing construction challenges in the Junction, many shops rely on this day to balance budgets and sustain operations through the winter.

• Community identity: From independent bookstores and bakeries to boutique retailers and local restaurants, West Seattle’s small businesses define the character of the neighborhood.

Beyond the Junction

Small Business Saturday’s impact stretches across West Seattle, from White Center’s immigrant‑owned restaurants to Admiral’s specialty shops. For many, the day represents a chance to showcase resilience and creativity in a competitive retail landscape.