West Seattle's Target store at 28th and Barton in Westwood Village opened their new grocery section on Sunday June 5, but it also marked a major revamping of other departments to accommodate the fresh, frozen and dry goods which have now been added to the store.

The store now carries fresh produce, meats (like ground beef and chicken) and baked goods.

The primary change, called P-Fresh, has been rolling out across the nation, beginning in Minneapolis, Minnesota in 2008. Then in 2009 Target expanded the idea into Philadelphia with 30 stores getting the update. "We got such great guest response on it, " said Target spokesperson, Tammy Robertson, "and in 2010 we remodeled 350 stores across the country. We truly did it just based on our guest response and their feedback. So, now our guests can go shopping for a new dress, pick up a movie, and pick up dinner for that evening as well."

Consumables Team Lead, Jennifer Galom said, "Going into this, with June 5 being our official grand opening, I think yesterday was busier than we expected. So, so far so good."

One item that has been the subject of curiosity is the single unit pricing of bananas (on June 6 they were 24 cents each) instead of the standard approach of pricing per pound. Target guest Phyllis Wharton said she didn't mind it a bit, "Other stores are selling them at 69 cents a pound, so I get six of them for $1.50."

Galom said, "It is pretty equal and we go out every week and shop the area stores to compare prices so we remain competitive."

She said the produce was being "shopped hard" meaning selling well and you can expect to find lettuce, grapes, oranges, mushrooms, melons, packaged vegetables like broccoli florets, and even when available mangoes and plantains.

The impression, from the remodel is that the store itself has been expanded, Galom said but it was actually just a well planned restructuring of the space they had. "We had 19 aisles before for dry grocery and 28 freezers and doors," for refrigerated space, Galom said. "Now I've gotten to 77 doors and stopped counting." The dry grocery aisles now number 30 and each has been expanded by eight feet. To make that all fit they reduced the fitting room size, condensed the floor space for jewelry, condensed the men's clothing area, and resized the shoe area making it slightly more vertical in nature. Kitchen items have been reduced to top sellers only. "The stuff that people come to look for is what we kept."

The entire store, all employees are in the process of being trained to work with the new area, which means all 300 people. Every morning we have classes where they are walked through the process. Everything from dating to checking for freshness, checking dates, pulling items that don't belong on the shelf and getting rid of them."

Three year Target employee and Perishable Assistant Anthony Davis noted," Our strawberries were really flying out of here and our eggs because of the special coupon we sent out. People are just excited to see the new area so they are coming over here a lot."