The former Dairy Queen brand that once incorporated the Brazier® trademark has been replaced on locations for the company worldwide with DQ Grill & Chill as part of a rebranding campaign. The location in White Center was taken over by Mark Shaugnessey and the sign was changed by Capitol Sign and Awning.
The former restaurant in White Center that has been the Dairy Queen for decades has just been updated with a new sign making it the DQ Grill & Chill and more changes are coming. It's located at 10256 16th Avenue Southwest.
New owner since July Mark Shaughnessy said, "The first thing in purchasing this Dairy Queen was modernization which means new signage, new tables, new chairs, new paint but it's been a two month process to get to this point so far."
The company has been slowly updating franchises with the new identity and Shaughnessy is promising other changes such as table side service, a change in the counter and internal layout, upgraded bathroom facilities, and even menu changes that "reflect the White Center community a little more," he said, referring to a grilled quesadilla and asian influenced burgers that are coming to the menu.
His background is in hotel and restaurant service and he served as a sous chef at the former Qwest Field for six years. The restaurant was owned by Tom Jo, who is Shaughnessy's father-in-law.
The interior decor will likely change just before next spring with the tables and wood work being a lighter pine, wood color and other surfaces in green. By mid summer he will have an entirely new counter that will enable and speed up table side service. The menu items will follow the physical changes.
