Des Moines dealing out Waterland Cards
The city of Des Moines is launching a new campaign to give incentives to ‘Support Waterland’ and shop locally. A new program called ‘Waterland Cards’ is being launched to encourage residents to take advantage of local businesses.
Over 80,000 Waterland Cards will be distributed through publications and participating public and business venues including the Des Moines Waterfront Farmers Market.
The economic development manager for Des Moines, Marion Yoshino, spearheads the project.
“The city for a long time has talked about trying to encourage people to shop locally and to let people know what is available locally,” said Mayor Dave Kaplan.”
The program is very much designed to display, advertise the local aspect of shopping, eating out, and general services that are available in Des Moines that local residents may not have heard of.
“It takes a lot of people to make it work,” said Yoshino. “We’ve seen a great response.”
Over 50 Des Moines businesses have already signed up to participate, Yoshino said, which was her original goal. In time she hopes to have over 100 businesses signed up.