Pat's View: “It’s About Sports”
Somewhere in the long list of false utterances is this one---mostly said by men: “I only buy Playboy magazine for the articles.” This one is somewhat like saying “I only go to McDonald’s for the salads.”
In the early 50’s my dad became a first subscriber to an all-new weekly magazine called Sports Illustrated. It was a spanking new publication all about baseball, football and boxing. Each week the magazine was laden---front to back---with photos of sweaty men, sweaty fans and sweaty racehorses.
But in 1964 the magazine came out with a special edition: The Sports Illustrated Swimsuit Issue. At first, it contained the usual pages of sports---with one or two photos of women in swimwear sandwiched in between. But in time, the sandwich got bigger---eventually becoming an entire issue focused solely on swimsuits---even though there were never issues solely dedicated to football helmets, baseball caps and tennis shorts.
