OP-ED- Put patient care before corporate profits
By Dr. Christine L. Kirchner
They may carry cheery names like Gentle Dental and Bright Now, but what actually happens in these corporate dental chains can lead to some very unhappy outcomes for their patients.
Former patients talk of painful care, high staff turnover, inferior treatment that needs to be repaired later, unnecessary procedures, and actual expenses well in excess of the promised fee.
I’m proud of the dental practice I’ve built here in West Seattle over the past 17 years. I recognize that visiting my office is not my patients’ favorite activity, but I also know that when I provide high quality care, I am rewarded with their loyalty. Most importantly, I understand that the best results always come when my patients and I work closely together and communicate honestly in developing a treatment plan that meets their needs.
But corporate chains frequently don’t let that sort of direct doctor-patient collaboration take place. Instead, they inject non-dentist corporate managers into the relationship.