The City of Seattle’s Office of Economic Development (OED) launched the 2011 Only in Seattle marketing campaign, which celebrates Seattle’s locally-owned “hidden gem” retail shops and restaurants that help shape Seattle’s unique neighborhoods. 
 
This year’s campaign features 36 new businesses in eight Seattle neighborhoods, including: Phinney/Greenwood, Queen Anne, Belltown, Capitol Hill, Chinatown/International District, Madison Valley, South Lake Union and the University District. 

"Locally owned small businesses help build strong neighborhoods," said Mayor Mike McGinn in a press release. "By shopping and dining at local businesses, we can keep dollars within the community and help forge a sense of pride and ownership among Seattleites about where we live."
                                                   
Launched in 2012, the Only in Seattle campaign, showcases Seattle’s most unique, independent stores and restaurants.  The campaign’s “buy local” mission not only encourages people to shop locally, but more importantly, aims to inspire people to discover and explore new neighborhoods and businesses throughout the city.

Highlighted as walkable, relaxed, and confident, the Phinney-Greenwood neighborhood is the first to be featured on the project's website this year.

"Phinney-Greenwood is a relaxed community that is reminiscent of slower times when people knew your name. and everything was familiar," the website states.

Featured businesses in Phinneywood are Herkimer Coffee, Oliver's Twist, Tasty and Picnic - a food + wine boutique.

"It's really cool of them to feature us," said Scott Richardson, co-owner of Herkimer Coffee. "We're here for people to find us and we don't actively participate in marketing."

Richardson said he followed the campaign last year and thinks it's perfect for smaller neighborhoods.

"We're one of those - as they say - 'hidden gems' and this campaign is perfect for small communities to feature the small businesses they offer," he said.

Richardson has lived in Greenwood for 17 years and still loves it.

"I love it. It always was a nice community but now it's slowly morphing into a high-quality community with more opportunities for people to do," Richardson said.

Herkimer Coffee offers coffee "with uncompromising attention to detail and artistic flair", according to the Only in Seattle campaign and is located at 7320 Greenwood Ave. N.

By the end of the summer, the campaign will grow to spotlight 58 businesses in 13 different neighborhood.

Visit OnlyinSeattle.org for more information.