To honor our 30th anniversary as a record label, Sub Pop Records is announcing a partnership with Alaska Airlines to bring you the first-ever, “We Cannot Believe This Is Happening, Either” Sub Pop Airplane.

The Boeing 737-800 begins service along West Coast routes today, departing this morning from Seattle-Tacoma International Airport. The plane has been wrapped in Sub Pop iconography from throughout the years.

Sub Pop co-president/founder Jonathan Poneman, “The jet's wrapping makes it look like a Sub Pop musician's instrument case, only in much better condition. It's definitely the sickest jet on the tarmac!”

Sub Pop and Alaska Airlines work to connect people from all walks of life around the world via music and air travel, and we are proud to partner with them as both companies share a common core value of inclusivity.

Sub Pop’s CEO’s Megan Jasper had this to say, “Music and travel both have the power to transform us.  They bring people together, they open our minds and our hearts and they both have the ability to change our moods, our days and our lives.  We’re thrilled to celebrate 30 years of life-changing independent music with Alaska Airlines!”

“In celebration of the label’s 30th anniversary, we are thrilled to partner with Sub Pop to bring two iconic Seattle brands together in the skies,” said Natalie Bowman, Alaska Airlines’ managing director of brand marketing and advertising. “This partnership brings together two independent, local brands that are committed to doing things a little differently.”

Sub Pop will present SPF 30 on Alki Beach on Aug. 11 Details here.